Course Content

Direct Routes to Market

• Farmers markets
• Structure management and promotion
• Market organisation
• Role in the community
• Farm shops
• Box schemes

Product Development

• Packaging/Labeling for a variety of products
• Public and product liability insurances

Food Safety Regulation Product Liability

• Guidance documents
• Role of EHO and County Veterinary Officer
• Licensing and planning issues

Business Aspects of Direct Selling

• Market research
• Business planning
• Pricing
• Accounting procedures
• Networking
• Support available

Online Selling and Web Development Service Providers

• The online selling experience
• Web site development
• Support services

Key Elements in Personal Selling

• Skills in selling
• Time management
• Sales preparation
• Fact finding and growing the business
• Handling complaints
• Closing a sale

For information on future Marketing of Farm Food for Farmers courses check our schedule or call your local office now!